It seems podcasts are everywhere these days and now video podcasts are becoming more and more popular.
There are a variety of reasons for the growing popularity of video podcasts.
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- Building Trust: Seeing a speaker’s face, body language, and facial expressions builds rapport faster and deeper than audio alone.
- Humanizing the Brand: A video podcast provides a face for the company, making it feel more authentic and approachable, which helps combat the impersonal nature of AI-driven content.
- Higher Retention: Video content is more effective at capturing attention, with studies showing video podcast viewers often have up to 40% higher retention compared to audio-only listeners.
PLUS
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- One-to-Many Content: A single, long-form video podcast can be broken down into dozens of smaller, high-performing clips (e.g., shorts, reels, trailers) for social media.
- Automatic Audio Generation: Recording in video format allows companies to extract the audio for a traditional podcast, meaning they get two products from one recording session.
- Visual Enhancements: Companies can easily add screen-shares, slides, or product demos to make the content more informative and engaging
And why would you ask us to make it for you?
1. Professional quality
We will bring two main cameras and up to two static cameras plus lighting and microphones for full audio recording. We will also record the audio as a separate audio file that you can easily use for an audio only podcast too. We will professionally produce the video with titles and graphics to make it into a polished video production.
2. You get to focus on content, not tech
Instead of worrying about mics clipping, cameras overheating, or lights flickering, you can focus on hosting, interviewing, and storytelling. That usually leads to better conversations and a more natural on-camera presence.
3. Consistency episode after episode
We can bring consistency to each episode that will build brand recognition.
4. Faster turnaround & fewer headaches
With workflows and processes already in place for filming, editing, colour correction etc each video can be delivered quickly and efficiently without you having to worry about learning how to do all of that.
5. Multi-platform optimization
A good production team doesn’t just give you a long-form video. One video can be used to create short clips for social media.
6. Higher perceived value for sponsors & partners
Sponsors care about how their brand appears. A professionally produced video podcast signals seriousness, making it easier to monetize.
7. Cost-effective in the long run
Buying gear, learning production, and fixing mistakes adds up. Outsourcing can actually be cheaper than building and maintaining an in-house setup—especially if this isn’t your core business.
In short:
You hire an outside production company so your video podcast looks legit, sounds great, and runs smoothly—while you stay focused on ideas, guests, and audience growth.
A professionally produced video podcast elevates your message, expands your reach, and positions your brand as credible and modern. By combining compelling conversations with high-quality visuals and sound, a video podcast performs across platforms—from YouTube and LinkedIn to short-form social—maximizing the value of every episode. Partnering with an experienced production team ensures consistent quality, efficient delivery, and a polished final product, allowing you to focus on great content while building audience trust, attracting sponsors, and creating a scalable media asset for long-term growth.