Good audio matters in a video. Viewers will tolerate slightly imperfect visuals, but bad sound makes a video unwatchable.
If dialogue isn’t clear, the message is lost. Viewers stop paying attention quickly.
Clean sound immediately makes a video feel polished, even if it’s shot on a basic camera.
Sound carries mood, pacing, and atmosphere. Good audio pulls the viewer in; bad audio pushes them out.
Viewers click away from videos with crackling, echo, or inconsistent volume even if the content is good.
We have had a few sound disasters and although there are a few things you can do in post production, it is so much easier to start off with good audio.
- We have developed and improved how we record audio over the last few years. We vary rarely use the built in microphone on the camera.
- For interviews or podcasts or presenter shots, we use clip on microphones.
- We have a shotgun external microphone that will go onto the top of the camera for capturing wider sound.
- In many cases we use an external sound recorder as a backup sound recording.
- We can use multiple microphones at once through a small mixer which can then plug into the camera and external audio recorder.
- In post-production, we can use compression to even out volume and a limiter to prevent clipping.
- If we are filming an event where there is separate audio being produced via a PA or sound system, we try to take our feed from that, which means we are recording the audio that is being professionaly mixed for the audience to hear.
All of this hopefully makes sure that the audio on our videos is as good as the video itself.