Video podcasts are becoming more and more popular and can be great promotion for your business for many reasons.
A regular video podcast can be one of the highest-leverage content formats for a business because it creates assets that can be reused across multiple channels while building long-term trust with an audience.
1. Build trust and credibility
Video lets people see and hear the people behind the business. Over time, this creates familiarity and confidence in your expertise in a way that written content often can’t.
For example:
- A financial adviser explains market changes or effects of the budget.
- A manufacturer discusses industry trends.
People are more likely to buy from businesses they feel they know.
2. Demonstrate expertise
A podcast gives you the opportunity to discuss industry topics in depth rather than relying on short social media posts.
This positions your business as a knowledgeable source and helps answer customer questions before they even make contact.
3. Generate consistent marketing content
One 45-minute podcast can become:
- 10–20 short video clips for social media
- A blog article
- A newsletter
- LinkedIn posts
- Quotes and graphics
- Audio for podcast platforms
Instead of creating lots of separate pieces of content, you’re creating one core asset and repurposing it.
4. Improve SEO and discoverability
Publishing episodes on your website and YouTube can help people discover your business through searches about:
- industry questions
- product comparisons
- how-to advice
- customer pain points
A library of episodes continues attracting viewers months or even years after publication.
5. Humanise the brand
Customers increasingly want to know who they’re buying from.
A podcast lets audiences meet:
- founders
- employees
- customers
- partners
- industry experts
This makes the business feel more approachable and authentic.
An internal podcast can be useful too; if a company is very spread out, a regular podcast recorded by management, maybe featuring employees in different locations will bring everyone together and make employees feel included.
With experience in producing video podcasts, we are looking to expand our offering and what we can do.
We have developed specific packages depending on your requirements and budget.
In order to cut down on production and in particular editing time, we offer the facility of editing live on the day. We do this by setting up a switcher which switches between the two cameras while recording that feed. We also record in the individual cameras so we make adjustments to this recording later, but recording everything at the time, cuts down the amount of time needed later.
We also have the facility to live stream a podcast. The cost for this is an extra £100.
1. Starter Package – £450
Perfect for a first episode or pilot.
Includes:
- Pre-production planning
- 2 hours recording
- 2-camera setup with live switching between cameras to create basic edit during recording.
- A 3rd static camera can be used to record cutaway shots that can be inserted later
- Lighting and audio
- One fully edited episode video and separate audio version.
- Branded intro/outro
- Basic colour grading
- Basic title graphics
- One round of revisions
Delivery:
- Delivered within five working days
2. Growth Package – £795
Record one morning. Get a month’s worth of content.
For recording multiple episodes in one session.
Includes:
- Planning
- Half-day filming
- 2-camera setup with live switching between cameras to create basic edit during recording.
- A 3rd static camera can be used to record cutaway shots that can be inserted later
- Lighting and audio
- Record up to 4 episodes
- Full edits
- Title and graphics
- Up to 3 short clips from each episode to use in social media
- Delivered within five working days
3. Premier Package – £995
A premium package aimed at directors, CEOs and thought leaders.
Includes everything above plus:
- Full-day filming
- Up to 5 episodes
- 2-camera setup with live switching between cameras to create basic edit during recording.
- A 3rd static camera can be used to record cutaway shots that can be inserted later
- Lighting and audio
- 3 short clips from each episode to use on social media
We also offer an ongoing production partnership for each package which offers all for the above plus:
Ongoing content partnership includes:
- Episode and content planning
- One recording session per month
- Editing
- Upload-ready files
- Ongoing support
An ongoing production partnership is offered with a discount.
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